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6 Brilliant Advertising Taglines and The Brains Behind Them

6 Brilliant Advertising Taglines and The Brains Behind Them

by Shankar Mohar | Mar 23, 2019 | Blog

Towards the fag end of the 1980s, the advertising in India ceased to be limited to urban, English-speaking, city-bred copywriters. With the raging success of the ‘Hamara Bajaj’ campaign by Lintas, one thing was established – advertising belonged to whoever connected...
How Desi Should You Get With Your Advertisement?

How Desi Should You Get With Your Advertisement?

by shvish | Mar 16, 2019 | Blog

Turning the copy or the tagline entirely to Hindi may not always be the right thing to do. How do you keep it desi still?

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