Lit Stories – All About Advertising

OOH Advertising Tricks They Don’t Want You To Know

What’s so great about transit OOH advertising? Well, to begin with, you can’t zap it or ignore it. You can’t turn it off like a television. Indian transmit media had shown a stupendous growth over the recent years, rising above the earlier notion that billboard...

OOH Advertising Is Cool But Have You Tried DOOH Yet?

With millennials comprising 65% of the total population of the country, India is expected to be the youngest country in the world by 2021. With the rising purchasing power of the youth, consumer spending is expected to rise to Rs 268 lakh crore by 2020. 50% of the...

OOH Advertising: Are You Playing Your Colours Well?

71% of the population of an area is exposed to OOH advertising. However, the amount of OOH advertising out there is innumerable. So how do you get inside your audience’s head amidst so much competition? – By affecting their subconscious. The human subconscious brain...

Indian Outdoor Advertising Banters that left The Nation in Splits

The funny thing about brand wars is they’re not always intended to diss each other. Brands often resort to witty banters on OOH advertising giving each other boost in visibility in the process. It’s a brilliant marketing strategy that keeps the audience guessing what...

Why Kaali Peeli Taxi is the Future of OOH Advertising in Mumbai?

Mumbai is melange of cosmopolitan culture with people from all over the country. Bursting with the crowd from dawn to dusk, the city is an advertiser’s playground. Needless to mention, the OOH advertising mediums are quite saturated much like the city itself. Today’s...

6 Brilliant Advertising Taglines and The Brains Behind Them

Towards the fag end of the 1980s, the advertising in India ceased to be limited to urban, English-speaking, city-bred copywriters. With the raging success of the ‘Hamara Bajaj’ campaign by Lintas, one thing was established – advertising belonged to whoever connected...