What’s so great about transit OOH advertising? Well, to begin with, you can’t zap it or ignore it. You can’t turn it off like a television. Indian transmit media had shown a stupendous growth over the recent years, rising above the earlier notion that billboard...
With millennials comprising 65% of the total population of the country, India is expected to be the youngest country in the world by 2021. With the rising purchasing power of the youth, consumer spending is expected to rise to Rs 268 lakh crore by 2020. 50% of the...
71% of the population of an area is exposed to OOH advertising. However, the amount of OOH advertising out there is innumerable. So how do you get inside your audience’s head amidst so much competition? – By affecting their subconscious. The human subconscious brain...
The funny thing about brand wars is they’re not always intended to diss each other. Brands often resort to witty banters on OOH advertising giving each other boost in visibility in the process. It’s a brilliant marketing strategy that keeps the audience guessing what...
Mumbai is melange of cosmopolitan culture with people from all over the country. Bursting with the crowd from dawn to dusk, the city is an advertiser’s playground. Needless to mention, the OOH advertising mediums are quite saturated much like the city itself. Today’s...
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