OOH Advertising Is Cool But Have You Tried DOOH Yet?With millennials comprising 65% of the total population of the country, India is expected to be the youngest country in the world by 2021. With the rising purchasing power of the youth, consumer spending is expected to rise to Rs 268 lakh crore by 2020. 50% of the...
How Desi Should You Get With Your Advertisement?
Turning the copy or the tagline entirely to Hindi may not always be the right thing to do. How do you keep it desi still?