What’s so great about transit OOH advertising? Well, to begin with, you can’t zap it or ignore it. You can’t turn it off like a television. Indian transmit media had shown a stupendous growth over the recent years, rising above the earlier notion that billboard...
The funny thing about brand wars is they’re not always intended to diss each other. Brands often resort to witty banters on OOH advertising giving each other boost in visibility in the process. It’s a brilliant marketing strategy that keeps the audience guessing what...
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